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Definite Assurance in Kenya: licensed companies, regulator figures, claims and complaints

Short answerChecked 23 September 2026
In Kenya, Definite Assurance operates through 1 company on the IRA Kenya list (notice dated 30 March 2026): Definite Assurance Company Limited (general insurers). Each company is licensed on its own. Before you buy, dial *352# or use verify.dmvic.com to check a motor certificate. You have the choice: compare Definite Assurance with the other licensed insurers before you sign.

Definite Assurance company licensed in Kenya

CompanyLicensed as
Definite Assurance Company LimitedGeneral insurers

Source: Insurance Regulatory Authority of Kenya, Licensed Entities 2026 (notice dated 30 March 2026). Names are reproduced as the regulator lists them. A licence is not a rating: it means the company may sell insurance in Kenya.

Definite Assurance in Kenya: the regulator's figures (2025)

CompanyPremium (KES million)Market shareMotorIncurred claims ratio 2025 (%)
Definite Assurance Company1,148.70.51%1,026.339.2%

Source: IRA Kenya — Insurance Industry Release Q4 2025 (Appendices 7, 18, 22; complaints Figures 2–3). Compare with any other insurer: compare two insurers in Kenya · largest insurers.

Before you buy from Definite Assurance in Kenya

  1. Check that the policy is issued by one of the companies above — the licensed entity, not only the brand.
  2. For motor cover, dial *352# or use verify.dmvic.com to check a motor certificate.
  3. Ask for the schedule and the exclusions in writing, and compare them with at least one other insurer.
  4. Keep in mind the claim rule that applies to every insurer: the insurer must settle within 90 days of the claim being reported once all documents are provided, or pay a 5% penalty (Insurance Act s.203).
  5. If something goes wrong, complain to the insurer, then to the Insurance Regulatory Authority (complaints@ira.go.ke, toll-free 0800 724 499).

The rules above come from our guides: check a cover, licensed insurers and how to complain.

Tulinde is independent and not affiliated with Definite Assurance. Brand names belong to their owners.

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Frequently asked questions

Is Definite Assurance licensed in Kenya?

Yes. 1 Definite Assurance company appears on the IRA Kenya list (notice dated 30 March 2026): Definite Assurance Company Limited.

How do I complain about Definite Assurance in Kenya?

Write to Definite Assurance first; if it does not settle, complain to the insurer, then to the Insurance Regulatory Authority (complaints@ira.go.ke, toll-free 0800 724 499).

How long does Definite Assurance have to pay a claim in Kenya?

The same rule applies to every insurer in Kenya: the insurer must settle within 90 days of the claim being reported once all documents are provided, or pay a 5% penalty (Insurance Act s.203).

Sources

  1. Insurance Regulatory Authority of Kenya — Licensed Entities 2026
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